Friday, December 04, 2015

In Quest of Authenticity

DeliBrown

One of my students presented me with a small packet of DeliBrown's Cookie Classic, the sort shown above as the foremost, middle packet of cookies. Before I ate any, I checked the ingredients:
"With time-honored authenticity as its prime ingredient, DeliBrown creates cookies with classic flavors and depth."
I'd never heard of "authenticity" as an ingredient, but perhaps it's the opposite of "artificial flavoring." That being so, I wonder where I could get hold of some pure, unadulterated authenticity. It'd be a good ingredient for just about any food I can think of.

Maybe if I light a lamp and take a bit of a walk, asking around after it, I'll manage to find some soon . . .

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3 Comments:

At 11:57 AM, Blogger Kevin Kim said...

"With time-honored authenticity as its prime ingredient, DeliBrown creates cookies with classic flavors and depth."

The quote seems to contain a dangling modifier: as it currently reads, it's DeliBrown itself—and not the cookies—that contains the prime ingredient of authenticity. Or maybe this was the intended meaning...?

 
At 2:05 PM, Blogger Horace Jeffery Hodges said...

Now that you mention it, that introductory phrase does seem to dangle, but authenticity is - in either case - an ingredient.

Jeffery Hodges

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At 3:04 PM, Blogger Horace Jeffery Hodges said...

On second thought, I'm less sure that the modifier dangles. Let's switch "DeliBrown's" for "its":

"With time-honored authenticity as DeliBrown's prime ingredient, DeliBrown creates cookies with classic flavors and depth."

The company DeliBrown possesses various ingredients, each of which goes into the making of cookies.

Of course, the possessive case is ambiguous between the ingredients that make up the company and the ingredients that the company uses to make its cookies, but the latter is the more plausible reading.

Jeffery Hodges

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